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Land Rover/Range Rover Cars vs Jaguar Cars - Which One You Should Buy?
Jaguar Land Rover is a wholly owned subsidiary of Tata Motors, with Tata Sons having a larger share in the company since 2008. Though both Jaguar and Land Rover are united in their ownership, they share distinct qualities and features, as Jaguar is popular for luxury sports cars, while Land Rover has a series of premium SUVs.
Know more about the two brands and their key differences in terms of market share, models, and more.
Disclaimer: The information is updated here as of 4th March 2024 and is subject to change.
Table of Contents
Land Rover/Range Rover Company Overview
The Land Rover brand is a part of Jaguar Land Rover (JLR), a British-owned luxury car manufacturer. The primary ownership of the brand has been with Tata Motors since 2008, and it is quite famous among the Indian population for producing off-road capable vehicles.
Apart from being luxurious, the cars manufactured by Land Rover are sustainable and high-performance. Running its operations from Pune, the brand has launched over 7 models in the Indian luxury car market. It has also invested in the EV sector and is working on expanding its portfolio across different segments.
Jaguar Company Overview
Tata Motors owns Jaguar Land Rover (JLR), and the Jaguar brand is a part of the company. Originally headquartered in England, this brand has launched over 3 models in the Indian luxury car market, out of which 2 are from the SUV segment and 1 from the Coupe segment.
From its production facility in Pune, Maharashtra, Jaguar manufactures safe, reliable, and sporty-elegant cars for domestic sales and exports outside the country. The brand has also actively invested in the EV segment and is coming up with new launches like XE, XF, and F-Pace.
Market Share of Land Rover/Range Rover and Jaguar
Get a brief overview of the market share of the two brands in the table below:
| Basis | Land Rover/Range Rover | Jaguar |
| Market Share | 1.16% market share in 2022 | 0.03% market share of luxury cars in July ‘23 |
| Units Sold | 2,356 units sold in H1 FY24 | 1,048 units in June ‘23 |
- Land Rover/Range Rover Market Share: The flagship models of Land Rover, like Range Rover Defender and Range Rover Sport, account for 72% of the total orders. Defender was the brand's best-selling model in the H1 of FY 2023-24, recording YoY growth of 105%. Compared to the same period last year, the order book of H1 FY24 has seen an increase of 90% with the sales of models like Range Rover Sport and the newly launched model Range Rover Velar.
- Jaguar Market Share: The Jaguar Land Rover (JLR) brand saw 78% of its overall booking coming from the Land Rover models, and the rest is from the Jaguar variants. Jaguar saw a 93% rise from the previous year in the first nine months of 2023. Moreover, the company has reported 1,048 units in the first half of FY2023, with 108% YoY growth in Q2 and retail sales of 1,308 units.
Compare the Segments of Land Rover/Range Rover and Jaguar
Know more about the segment-wise range of the models of these two brands in the table below:
Types of Land Rover/Range Rover and Jaguar Models by Segment
| Basis | Land Rover/Range Rover | Jaguar |
| Luxury Sports Car | - | F-Type |
| SUV | Defender, Range Rover, Range Rover Evoque, Range Rover Velar, Range Rover Sport, Discovery, Discovery Sport | F-Pace SVR, F-Pace R-Dynamic S |
| Electric Vehicles (EV) | (Electric Hybrid) Range Rover, Range Rover Sport, Defender | I-Pace |
Compare Land Rover/Range Rover and Jaguar Models by Mileage
Know more about the mileage-wise range of the models of these two brands in the table below:
Types of Land Rover/Range Rover and Jaguar Models by Mileage
| Model Type | Land Rover/Range Rover Mileage (Averagely) | Jaguar Mileage (Averagely) |
| Luxury Sports Car | - | 9.1-12.3 kmpl |
| SUV | 8-14 kmpl | 12-19 kmpl |
| Electric Vehicles (EV) | 50-120 km/charge | 450-470 km/charge |
Land Rover has many modern luxury SUVs designed to meet off-road capabilities. The brand's flagship models, which include Range Rover, Defender, and Range Rover Sport, were in high demand in the previous years. The brand offers spacious and elegant interiors with comfortable occupancy.
Jaguar has launched a limited portfolio of SUVs and Sports Cars in the Indian luxury automobile market. It has launched only one electric car in the Indian market, the I-Pace, worth Rs. 1.25 crores. In the sports car category, Jaguar manufactures F-Type models.
Safety Features in Land Rover/Range Rover and Jaguar
The critical safety features of Land Rover/Range Rover and Jaguar cars are stated in the table below:
| Land Rover/Range Rover | Jaguar |
| Child Lock and Anchor Points for child seat mounts for extra protection. | High-quality aluminium body structures with aerospace technology. |
| Multiple airbags for all occupants to minimise the impact of collision. | Comprehensive airbag system for all occupants in the car. |
| Autonomous Emergency Braking to automatically halt the car in case of emergency. | Blind Spot Assist System to monitor the blind spot from the rear when changing lanes on highways. |
| Real Collision Monitor to detect collision threats from the rear and alert the driver. | Advanced Driver Assistance System (ADAS) to inform drivers of the traffic around them and help prevent accidents. |
| Adaptive Cruise Control and Steering Assist for comfortable driving on long journeys. | Emergency Braking System to prevent collisions in case of emergencies. |
After Sales Service & Support of Land Rover/Range Rover and Jaguar
The various after-sales services offered by these two companies are mentioned in the table below:
| Land Rover/Range Rover | Jaguar |
| Toll-free roadside assistance | 24X7 roadside assistance |
| 24X7 availability of operations centre | Online service bookings available |
| Online service bookings | Genuine parts are available at the approved service centres |
| Mobility services like drop-off services, customer lounge, etc. | Warranty packages |
Land Rover and Jaguar have different designs and features, but Tata Motors owns both brands. While Range Rovers excel in rugged luxury, Jaguars epitomise sleek performance. You can choose among these two brands based on your preferences and needs.
