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Audi Cars vs Mercedes Cars - Which One You Should Buy?

difference between audi cars and mercedes benz cars
source: mercedesbenz.co.in, audi.in

Audi and Mercedes-Benz are German car-making brands with a significant share of the Indian luxury automobile market. They have launched a range of products across various segments to offer a premium ride experience to automobile customers.

Know more about the two brands and their key differences in terms of market share, models, and more.

Disclaimer: The information is updated here as of 27th February 2024 and is subject to change.

Table of Contents

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Compare Insurance Premium for Audi and Mercedes

Both Audi and Mercedes have similar models across different segments, from small hatchback cars to premium sedan cars and SUVs. When comparing the insurance prices for these two brands, you need to consider the specific model as premiums are not determined based on the brands.

Generally, the car insurance prices for these two brands are similar across different segments, and the premiums are calculated as per the model.

 

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Audi Company Overview

Audi is one of the premium car manufacturers that stepped foot in the Indian automobile market in 2007 as a part of the Mercedes Group. This German carmaker was established in 1909, and since then, it has been delivering leading luxury and high-end supercars.

Based in Mumbai, Maharashtra, the brand has a production facility in Aurangabad, where it manufactures premium models for domestic sales. It has been manufacturing models in two broad categories: Standard cars and Sports cars to cater to the needs of the Indian population.

Mercedes Company Overview

Mercedes-Benz is a German car manufacturing brand that produces high-end luxury vehicles with sleek designs, good build quality, and high performance.  The brand is headquartered in Pune, Maharashtra, and manufactures around 22 models for domestic sales within the country across various segment ranges.

The wide range portfolio of Mercedes has enabled its remarkable market presence in the Indian automobile market. It has also evenly invested in the EV car segment and has launched premium EV models with good performance.

Market Share of Audi and Mercedes

Get a brief overview of the market share of the two brands in the table below:

Basis Audi Mercedes
Market Share 11.96% market share of luxury cars in 2022 45.21% market share of luxury cars in 2022
Units Sold 7,931 units in 2023 15,822 units in 2022

  • Audi Market Share: Audi India has registered a YoY growth of 89% by selling 7,931 units in 2023, compared to 4,187 units in 2021. Despite global challenges like shortages in semiconductor supply, this luxury car brand is positive about its upward trajectory because of its affirmation of launching the best products in the Indian automobile market and introducing more diverse products in its portfolio across various segment ranges.
  • Mercedes Market Share: Of the 35,000 luxury cars sold in India in 2022, 45.21% were by Mercedes. It is one of the top luxury car brands in high demand among the Indian population. Mercedes-Benz launched a series of new products that can be attributed to its increase in sales. It registered a spike in sales of top-end segment models and is also active in the luxury EV cars market.

Compare the Segments of Audi & Mercedes

Know more about the segment-wise range of the models of these two brands in the table below:

Types of Audi and Mercedes Models by Segment

Basis Audi Mercedes
Hatchback - A-Class
Sedan A4, A6, A8L (Limousines) EQS, A-Class, C-Class, E-Class LWB, S-Class, Maybach S-Class
SUV Q8 etron, Q8 sportback etron, e-tron, Q3, Q3 sportback, Q5, Q7, Q8, RSQ8 EQB, EQE SUV, GLA, GLB, GLC, GLE, GLE CoupeÕ›, GLS, Maybach GLS, G Class
Electric Vehicles (EV) etron, etron GT, RS etron GT EQS Limousine, EQB, EQE SUV

Compare Audi and Mercedes Models by Mileage

Know more about the mileage-wise range of the models of these two brands in the table below:

Types of Audi and Mercedes Models by Mileage

Model Type Audi Mileage (Averagely) Mercedes Mileage (Averagely)
Hatchback - 15-20 kmpl
Sedan 14-18 kmpl 17-23 kmpl
SUV 9-17 kmpl 14-20 kmpl
Electric Vehicles (EV) 400 km/charge 471 km/charge

Audi India offers a wide range of products across segments, such as Sedans and SUVs. This luxury car brand also has cars in other segments, like Sport and Sportback cars. Audi has entered the Indian EV car market by launching models like the Etron and the Etron GT. Also, the brand is expected to roll out new models like A2, A3 2024, and Q8 2024 in the upcoming years.

Mercedes-Benz has an excellent portfolio of products across segments like Sedans, SUVs, Hatchbacks, Coupes, and Cabriolets. The brand is known for its high-end luxury models, which are expensive and equipped with fine features. Mercedes is expected to launch the CLE Coupe, GLC Coupe 2024, and EQA in the coming years.

Safety Features in Audi and Mercedes

The critical safety features of Audi and Mercedes cars are stated in the table below:

Audi Mercedes
The Audi Connect App has a tow alert feature when the car is being towed. Distronic Plus is an adaptive cruise control system.
Seat belt warning system as a reminder to put the seatbelt above a certain speed limit. Multiple airbags to reduce the risk of collision.
8 Airbags in the Driver, Passenger, 2 Curtain, Driver Side, Front Passenger Side, and 2 Rear Passenger Side seats. Electronic stability control to prevent the car from skidding by activating the (ABS) Anti-Lock Braking System.
Child locks and anchor points for child mounts for the safety of children. Speed-sensing door locks to automatically lock the doors of the cars after a certain speed limit.
Anti-theft Engine Immobiliser to avoid unauthorised starting or moving of the car. Child lock and anchor points for child seats.

Read more about safety features in cars:

After Sales Service & Support of Audi and Mercedes

The various after-sales services offered by these two companies are mentioned in the table below:

Audi Mercedes
Lifetime value services Pick-up and drop-off services
Online service bookings Genuine parts availability
Qualified technicians with genuine parts availability 24X7 roadside assistance
Extended warranty and roadside assistance Regular checkups through Services A and B

Both Audi and Mercedes have their brand image in the market, and they have launched various models to meet their customers' demands best. Both brands are expanding their portfolio range across other segments in the coming years. You must consider all the specifications and features mentioned above and choose according to your preferences.

 

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FAQ's about Audi Cars vs Mercedes Cars