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BMW Cars vs Jaguar Cars - Which One You Should Buy?
BMW and Jaguar are luxury car manufacturing brands that originated in Europe. Since their inception in India, both brands have delivered safe and reliable models across various segments. They have also stepped foot in the EV sector of the luxury automobile market and are keen on producing environmentally sustainable cars.
Know more about the two brands and their key differences in terms of market share, models, and more.
Disclaimer: The information is updated here as of 1st March 2024 and is subject to change.
Table of Contents
BMW Company Overview
Originally established in Germany, BMW debuted in India in 2006 with the launch of its 3 and 5-series luxury sedan cars. BMW Group comprises BMW, MINI, and Motorrad brands in India and is known for delivering superior quality premium vehicles in the Indian luxury automobile market.
BMW India plans to develop new models like M3, X6, and 5 Series 2024 in the coming years. Besides investing modestly in the EV sector, the brand is now working on expanding its charging infrastructure in the country. Overall, BMW produces advanced technology and high-performance luxury cars that are pretty popular.
Jaguar Company Overview
Tata Motors owns Jaguar Land Rover (JLR), which was originally headquartered in England. The brand currently offers 3 models in the Indian luxury car market, out of which 2 are from the SUV segment and 1 from the Coupe segment.
Jaguar has its production facility in Pune, Maharashtra, where it manufactures safe, reliable, and luxury cars for domestic sales and exports outside the country. The company has set its foot in the EV segment too, and is coming up with new launches like XE, XF, and F-Pace.
Market Share of BMW and Jaguar
Get a brief overview of the market share of the two brands in the table below:
| Basis | BMW | Jaguar |
| Market Share | 36.03% market share of luxury cars in 2022 | 0.03% market share of luxury cars in July ‘23 |
| Units Sold | 1,340 units in January 2024 | 1,048 units in June ‘23 |
- BMW Market Share: BMW sold over 14,172 units in 2023, out of which 13,303 units were sold under the BMW brand and 869 units under the MINI brand. BMW Group in India comprises BMW, MINI, and Motorrad and is one of the major shareholders of the Indian luxury car market.
The company has marked a growth of 18% in 2023 by selling a wide range of cars across various segments, including EVs, where the BMW iX model turned out to be the bestseller.
- Jaguar Market Share: Jaguar Land Rover (JLR) saw 78% of its overall bookings coming from the Land Rover models. Owned by Tata Motors, this brand reported sales of 2,356 units in the first half of FY2023, with 108% YoY growth in Q2 and retail sales of 1,308 units.
Jaguar saw a 93% rise from the previous year by selling 3,582 units in the first nine months of 2023.
Compare the Segments of BMW & Jaguar
Know more about the segment-wise range of the models of these two brands in the table below:
Types of BMW and Jaguar Models by Segment
| Basis | BMW | Jaguar |
| Sedan | M340i, 7 series sedan, 3 series gran limousine | - |
| SUV | X3 xDrive M40i, X7, X5, X3, X1, XM | F-Pace |
| Electric Vehicles (EV) | iX1, iX, i4, i7 | I-Pace |
Compare BMW and Jaguar Models by Mileage
Know more about the mileage-wise range of the models of these two brands in the table below:
Types of BMW and Jaguar Models by Mileage
Model Type |
BMW Mileage (Averagely) |
Jaguar Mileage (Averagely) |
Sedan |
14-20 kmpl |
- |
SUV |
10-20 kmpl |
12-19 kmpl |
Electric Vehicles (EV) |
425-612 km/charge |
450-470 km/charge |
BMW made its inception in India with the launch of the E90 BMW 3 Series, and since then, it has been delivering elegant and sporty luxury cars that include its EV range like BMW i8, iX electric SUV, and much more.
Jaguar has launched a limited range of models across segments, like SUVs and Sports Cars, in the Indian luxury automobile market. The brand has created only one electric car in the Indian market, the I-Pace, worth Rs. 1.25 crores. In the Sports Car category, Jaguar manufactures F-Type models.
Safety Features in BMW and Jaguar
The critical safety features of BMW and Jaguar cars are stated in the table below:
| BMW | Jaguar |
| Multiple airbags for the protection of all occupants in the car. | Aerospace-inspired technology to build high-quality aluminium body structures. |
| Dynamic Stability Control (DSC) system to recognise the risk of skidding and react in milliseconds. | Pedestrian Contact Sensing Bonnet System to absorb impact for pedestrians. |
| Side Impact Protection System to minimise collision effects from external objects. | Blind Spot Assist System is used to monitor blind spots when changing lanes on highways. |
| Safety Body Shell for all-around protection of the vehicle and its occupants while minimising the impact of a collision. | Advanced Driver Assistance System (ADAS) to inform drivers of the traffic around them and help prevent accidents. |
| Crash Sensors that register an accident and react in milliseconds. | Emergency Braking System prevents collisions. |
After Sales Service & Support of BMW and Jaguar
The various after-sales services offered by these two companies are mentioned in the table below:
| BMW | Jaguar |
| Complete cost control service | 24X7 roadside assistance |
| Range of service packages | Online service bookings available |
| Comprehensive warranty | Genuine parts are available at the approved service centres |
| Flexible framework of packages | Warranty packages |
Both BMW and Jaguar are popular and high-demand luxury car-making brands in India with a reputation for delivering safe, high-performance, and finely designed cars. You must choose among the mentioned brands based on your needs and preferences.
