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Audi Cars vs BMW Cars - Which One You Should Buy?
Audi and BMW are German car-making brands with distinct designs and features. Both companies have launched a diverse portfolio in the Indian automobile market. While Audi is known for its elegant, luxurious range of vehicles, BMW is widely popular for its sporty and sleek designs that offer high performance.
Know more about the two brands and their key differences in terms of market share, models, and more.
Disclaimer: The information is updated here as of 28th February 2024 and is subject to change.
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Compare Insurance Premium for Audi and BMW
Both Audi and BMW have similar models across different segments, from small hatchback cars to premium sedan cars and SUVs. When comparing the insurance prices for these two brands, you need to consider the specific model as premiums are not determined based on the brands.
Generally, the car insurance prices for these two brands are similar across different segments, and the premiums are calculated as per the model.
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Audi Company Overview
Audi India is a part of Volkswagen Group and one of the world's premium car manufacturers. It came to India in 2007 and was established in Germany in 1909.
Since its inception in the Indian automobile market, the brand has been manufacturing luxurious and high-end supercars at its production facility in Aurangabad, Maharashtra. Headquartered in Mumbai, Maharashtra, Audi India launches standard and sports cars for domestic sales and exports outside the country.
BMW Company Overview
BMW India is a German-origin automobile manufacturing brand that came to India in 2006 and debuted in the market with the launch of its 3 and 5-series luxury sedan models. BMW Group comprises BMW, MINI, and Motorrad brands. It has a range of models across different segments being launched in India and is coming up with new models like M3, X6, and 5 Series 2024 in the coming years.
The brand has also launched a wide variety of models in the EV segments and is expanding its charging infrastructure. The superior quality engineered cars by BMW are known for their advanced technology and premium comfort.
Market Share of Audi and BMW
Get a brief overview of the market share of the two brands in the table below:
| Basis | Audi | BMW |
| Market Share | 13.39% market share of luxury cars in 2022 | 36.03% market share of luxury cars in 2022 |
| Units Sold | 67 units (CBU) units in January 2024 | 1,340 units in January 2024 |
- Audi Market Share: Audi India has registered a YoY growth of 89%, with sales of 7,931 units in 2023 compared to 4,187 units in 2022. Despite global challenges like the semiconductor shortage, the brand is positive about its growth in the upcoming years. This luxury car brand has launched an extensive range of models across different segments and has also stepped foot in the EV segment to ensure sustainability in the automobile sector.
- BMW Market Share: BMW India comprises BMW, MINI, and Motorrad and is one of the major shareholders of the Indian luxury car market. The brand sold 14,172 cars in 2023, which includes 13,303 units under BMW and 869 units under MINI. The brand registered a growth of 18% in 2023 in the car segment. BMW is one of the leading brands in the EV segment range, with its BMW iX model being the market's bestseller.
Compare the Segments of Audi & BMW
Know more about the segment-wise range of the models of these two brands in the table below:
Types of Audi and BMW Models by Segment
| Basis | Audi | BMW |
| Sedan | A4, A6, A8L | M340i, 7 series sedan, 3 series gran limousine |
| SUV | Q8 etron, Q8 sportback e-tron, e-tron, Q3, Q3 sportback, Q5, Q7, Q8, RSQ8 | X3 xDrive M40i, X7, X5, X3, X1, XM |
| Electric Vehicles (EV) | e-tron, e-tron GT, RS e-tron GT | iX1, iX, i4, i7 |
Compare Audi and BMW Models by Mileage
Know more about the mileage-wise range of the models of these two brands in the table below:
Types of Audi and BMW Models by Mileage
| Model Type | Audi Mileage (Averagely) | BMW Mileage (Averagely) |
| Sedan | 14-18 kmpl | 14-20 kmpl |
| SUV | 9-17 kmpl | 10-20 kmpl |
| Electric Vehicles (EV) | 380-400 km/charge | 425-612 km/charge |
Audi India has a vast segment range, including sedans, SUVs, and sports cars. It has launched a remarkable range of EV models, such as the e-tron and e-tron GT. The brand plans upcoming launches like the A2, A3 2024, and Q8 2024 in the coming years.
BMW India has launched various models in the Indian automobile market across different segments. It has a premium portfolio range across segments like Sedans, Coupes, Roadsters, Sports Activity Vehicles, Gran Turismo, and Gran Coupe.
Safety Features in Audi and BMW
The critical safety features of Audi and BMW cars are stated in the table below:
| Audi | BMW |
| 8 SRS Airbags for all occupants to reduce the impact of collision. | Safety Body Shell for all-round protection. |
| Child Safety Lock and ISOFIX Child Seat Mounts for the kids. | Side Impact Protection System to avoid collision effects from external objects. |
| Front and Rear Parking Sensors for easy and safe parking. | Crash Sensors register an accident and react in milliseconds. |
| Electronic Parking Brake to lock the car’s brake through an electronic unit. | Airbags for the protection of all occupants in the car. |
| Speed-sensing Auto Door Locks to lock doors automatically after a certain speed limit. | Dynamic Stability Control (DSC) system to recognise the risk of skidding and react in milliseconds. |
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After Sales Service & Support of Audi and BMW
The various after-sales services offered by these two companies are mentioned in the table below:
| Audi | BMW |
| Online booking of services | Complete cost control |
| Trained technicians for servicing cars | Range of service packages |
| Lifetime value services package and genuine parts availability | Warranty benefits |
| Extended warranty and roadside assistance | Flexible framework of packages |
Both Audi and BMW are distinct in their characteristics and offer premium driving experiences to their customers. Both brands have a modest share of the Indian luxury car market and have a popular presence with a high demand for some models. You must choose the brand based on your preferences and needs.
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