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Audi Cars vs Mercedes Cars - Which One You Should Buy?
Audi and Mercedes-Benz are German car-making brands with a significant share of the Indian luxury automobile market. They have launched a range of products across various segments to offer a premium ride experience to automobile customers.
Know more about the two brands and their key differences in terms of market share, models, and more.
Disclaimer: The information is updated here as of 27th February 2024 and is subject to change.
Compare Insurance Premium for Audi and Mercedes
Both Audi and Mercedes have similar models across different segments, from small hatchback cars to premium sedan cars and SUVs. When comparing the insurance prices for these two brands, you need to consider the specific model as premiums are not determined based on the brands.
Generally, the car insurance prices for these two brands are similar across different segments, and the premiums are calculated as per the model.
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Audi Company Overview
Audi is one of the premium car manufacturers that stepped foot in the Indian automobile market in 2007 as a part of the Mercedes Group. This German carmaker was established in 1909, and since then, it has been delivering leading luxury and high-end supercars.
Based in Mumbai, Maharashtra, the brand has a production facility in Aurangabad, where it manufactures premium models for domestic sales. It has been manufacturing models in two broad categories: Standard cars and Sports cars to cater to the needs of the Indian population.
Mercedes Company Overview
Mercedes-Benz is a German car manufacturing brand that produces high-end luxury vehicles with sleek designs, good build quality, and high performance. The brand is headquartered in Pune, Maharashtra, and manufactures around 22 models for domestic sales within the country across various segment ranges.
The wide range portfolio of Mercedes has enabled its remarkable market presence in the Indian automobile market. It has also evenly invested in the EV car segment and has launched premium EV models with good performance.
Market Share of Audi and Mercedes
Get a brief overview of the market share of the two brands in the table below:
| Basis | Audi | Mercedes |
| Market Share | 11.96% market share of luxury cars in 2022 | 45.21% market share of luxury cars in 2022 |
| Units Sold | 7,931 units in 2023 | 15,822 units in 2022 |
- Audi Market Share: Audi India has registered a YoY growth of 89% by selling 7,931 units in 2023, compared to 4,187 units in 2021. Despite global challenges like shortages in semiconductor supply, this luxury car brand is positive about its upward trajectory because of its affirmation of launching the best products in the Indian automobile market and introducing more diverse products in its portfolio across various segment ranges.
- Mercedes Market Share: Of the 35,000 luxury cars sold in India in 2022, 45.21% were by Mercedes. It is one of the top luxury car brands in high demand among the Indian population. Mercedes-Benz launched a series of new products that can be attributed to its increase in sales. It registered a spike in sales of top-end segment models and is also active in the luxury EV cars market.
Compare the Segments of Audi & Mercedes
Know more about the segment-wise range of the models of these two brands in the table below:
Types of Audi and Mercedes Models by Segment
| Basis | Audi | Mercedes |
| Hatchback | - | A-Class |
| Sedan | A4, A6, A8L | (Limousines) EQS, A-Class, C-Class, E-Class LWB, S-Class, Maybach S-Class |
| SUV | Q8 etron, Q8 sportback etron, e-tron, Q3, Q3 sportback, Q5, Q7, Q8, RSQ8 | EQB, EQE SUV, GLA, GLB, GLC, GLE, GLE Coupe՛, GLS, Maybach GLS, G Class |
| Electric Vehicles (EV) | etron, etron GT, RS etron GT | EQS Limousine, EQB, EQE SUV |
Compare Audi and Mercedes Models by Mileage
Know more about the mileage-wise range of the models of these two brands in the table below:
Types of Audi and Mercedes Models by Mileage
| Model Type | Audi Mileage (Averagely) | Mercedes Mileage (Averagely) |
| Hatchback | - | 15-20 kmpl |
| Sedan | 14-18 kmpl | 17-23 kmpl |
| SUV | 9-17 kmpl | 14-20 kmpl |
| Electric Vehicles (EV) | 400 km/charge | 471 km/charge |
Audi India offers a wide range of products across segments, such as Sedans and SUVs. This luxury car brand also has cars in other segments, like Sport and Sportback cars. Audi has entered the Indian EV car market by launching models like the Etron and the Etron GT. Also, the brand is expected to roll out new models like A2, A3 2024, and Q8 2024 in the upcoming years.
Mercedes-Benz has an excellent portfolio of products across segments like Sedans, SUVs, Hatchbacks, Coupes, and Cabriolets. The brand is known for its high-end luxury models, which are expensive and equipped with fine features. Mercedes is expected to launch the CLE Coupe, GLC Coupe 2024, and EQA in the coming years.
Safety Features in Audi and Mercedes
The critical safety features of Audi and Mercedes cars are stated in the table below:
| Audi | Mercedes |
| The Audi Connect App has a tow alert feature when the car is being towed. | Distronic Plus is an adaptive cruise control system. |
| Seat belt warning system as a reminder to put the seatbelt above a certain speed limit. | Multiple airbags to reduce the risk of collision. |
| 8 Airbags in the Driver, Passenger, 2 Curtain, Driver Side, Front Passenger Side, and 2 Rear Passenger Side seats. | Electronic stability control to prevent the car from skidding by activating the (ABS) Anti-Lock Braking System. |
| Child locks and anchor points for child mounts for the safety of children. | Speed-sensing door locks to automatically lock the doors of the cars after a certain speed limit. |
| Anti-theft Engine Immobiliser to avoid unauthorised starting or moving of the car. | Child lock and anchor points for child seats. |
Read more about safety features in cars:
After Sales Service & Support of Audi and Mercedes
The various after-sales services offered by these two companies are mentioned in the table below:
| Audi | Mercedes |
| Lifetime value services | Pick-up and drop-off services |
| Online service bookings | Genuine parts availability |
| Qualified technicians with genuine parts availability | 24X7 roadside assistance |
| Extended warranty and roadside assistance | Regular checkups through Services A and B |
Both Audi and Mercedes have their brand image in the market, and they have launched various models to meet their customers' demands best. Both brands are expanding their portfolio range across other segments in the coming years. You must consider all the specifications and features mentioned above and choose according to your preferences.
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FAQ's about Audi Cars vs Mercedes Cars
Which is better, Audi and Mercedes?
Audi cars are more performance-centric, whereas Mercedes focuses more on comfort and luxury. Both car brands are efficient and popular in the market. Therefore, it depends on personal choice and requirements.
Which is the fastest Audi car in India?
The fastest Audi car in India is the Audi RS e-tron GT.
Which is more affordable, Audi or Mercedes?
The Audi cars are comparatively more affordable than Mercedes cars.
Which is the most affordable Mercedes car in India?
The Mercedes A-Class Limousine is the most affordable Mercedes car in India ₹46.05 Lakh.
Are Audi cars safe?
The Audi cars have won a Euro NCAP 5-star rating, but the Mercedes and BMW are a notch higher than the Audi cars.
What is the advantage of Audi cars?
The Audi cars are filled with advanced features like modern safety features and advanced infotainment systems.
Do Audi cars have high resale values?
The Audi cars have a higher resale value than most other cars. Hence, Audi is very popular in India.
Is Audi expensive to maintain?
Audi cars are usually more expensive to maintain than Mercedes-Benz and BMW equivalents.
What are the top three luxury car brands from Germany?
The top 3 luxury car companies in Germany are Mercedes, BMW, and Audi.
When was Audi established?
The Audi company was founded in 1909 in Zwickau, Germany.