1. Mahindra & Mahindra | Market Share - 41.73%
An integral part of the farm division, Mahindra Tractors stands among the top 10 tractor companies in India. They entail a comprehensive range of tractors starting from ₹3.05 lakhs to ₹12.90 lakhs.
Mahindra Tractors contributed to a 41% market share in the domestic market in 2022-23. They sold a total of 407,545 units from January to September 2023.
- After-sales Service Network: As per the J.D Power 2018 India Tractor Customer Service Index (CSI) study, Mahindra tractors ranked 1st in satisfaction with the After-sales service experience.
- Years of Presence in the Market: The company has been present in the market for over 70 years.
- Build-up Quality: Tractors from Mahindra are durable and robust, making them appropriate for driving in rough terrains. They also feature a reliable engine that offers higher fuel efficiency.
- Technologies Used: The company's research and development facilities offer innovative technology solutions to farmers. One such cutting-edge technology is their driverless tractor technology.
- International Presence: Mahindra tractor manufacturing company is present in more than 50 countries and has manufacturing facilities across 8 countries.
- Awards: This company won the prestigious Japan Quality Medal, Deming Application Prize, Best Tractor for Agriculture 2023 and Tractor Manufacturer of the Year (2023).
- Popular Tractors: Mahindra XP Plus, Mahindra Yuvo 575 DI, Mahindra Novo 755 DI, Mahindra Jivo 225 DI, etc.
2. TAFE | Market Share - 18%
Tractors and Farm Equipment Limited (TAFE) is an Indian tractor manufacturing company entailing a diverse collection of farm equipment. One of the best tractor companies in India, this company manufactures tractors under various price segments starting from ₹3.36 lakhs to ₹16.70 lakhs.
Farmers can expect a power-packed performance from these tractors owing to their 36 HP to 100 HP engine.
- After-sales Service Network: It has a dealership network of more than 1200 dealers. The company has had a large customer base over the years owing to its quality and low operation costs.
- Years of Presence in the Market: TAFE tractor manufacturing company has had its presence in the Indian market since 1960.
- Build-up Quality: These tractors have a robust build, resulting in enhanced durability. They also deliver outstanding performance in any soil conditions.
- Technology Used: TAFE has separate units dedicated to the technologies incorporated in their products. For instance, Hydraulic Cylinder Division, Engineering Plastics Division, and Power Source Division, among others.
- International Presence: It has its international presence in over 100 countries, including Europe and the Americas.
- Awards: Won 12 awards at the Public Relations Council of India's 9th Annual Excellence Awards, Launch of the Year' award, Best Tractor Between 41-45 HP’, and ‘Classic Tractor of the Year’ in 2023.
- Popular Tractors: Massey Fergusion series, MF 241 DI, TAFE 1002, TAFE 9502, TAFE 8502, etc.
3. Swaraj | Market Share - 17.7%
Swaraj, established in 1974, is of the leading tractor manufacturer companies in India that also manufactures farm machinery and equipment. The tractors are manufactured under the Swaraj division of the Mahindra’s Farm Equipment Sector.
Swaraj tractors are known for their strong engine capacity, powerful performance, and high reliability. The company produces powerful multi-purpose tractors whose price ranges from ₹5.40 lakhs to ₹31.30 lakh, and in the power range of 28 HP to 120 HP.
- After-sales Service Network: The company has a wide network of 750 dealers and 57 distributors across India to offer after-sales support, such as installation, technical training, and maintenance guidance.
- Years of Presence in the Market: Swaraj tractor manufacturing company is an old player and entered the Indian market in 1974.
- Build-up Quality: Swaraj Tractors boast of robust build quality and durability. They are equipped with features like comfortable operator cabins with well-placed controls.
- Technologies Used: This tractor manufacturing company uses power steering and advanced transmission systems for seamless gear shifting.
- International Presence: The company has presence in the neighboring countries and some markets in Africa.
- Awards: ‘Tractor of the Year’ award at the ET ZigWheels Awards in 2019.
- Popular Tractors: 855 FE, 735 FE, 744 FE, 717, etc.
4. Sonalika | Market Share - 13.20%
Sonalika International Tractors Limited is the third-largest tractor manufacturing company in India, producing a wide range of tractors between the range ₹2.45 lakhs to 10.50 lakhs.
It entails various tractors starting from the power range 20 HP to 120 HP. As a result, one can expect these tractors to deliver exceptional performance.
- After-sales Service Network: It has a widespread dealership network of more than 846 dealers and 1000+ customer touchpoint centers. Therefore, this brand extends high customer satisfaction.
- Years of Presence in the Market: The company launched its first tractor in 1996. Since then, it has been present in the Indian market.
- Build-up Quality: They manufacture highly efficient heavy-duty and premium tractors with the latest engineering and advanced technologies.
- Technologies Used: These tractors come with HDM engines, 4-wheel drive power on all wheels, high lifting capacity and more.
- International Presence: This leading tractor manufacturing company has a presence in over 150 countries.
- Awards: Received Global Agriculture Leadership Award and Innovative Leadership Award, Best Tractor between 31-40 HP in 2023
- Popular Tractors: Swaraj 744 FE, SIKANDER RX 50 4WD, SIKANDER RX 750 III DLX, etc.
5. Escorts Kubota Limited | Market Share – 10.69%
Escorts Kubota Limited manufactures tractors under the brand names Powertrac, Farmtrac, and Digitrac.
The conglomerate is known for its diverse collection of tractors manufactured with top-notch engineering, making it the best tractor company in India. This tractor brand manufactures tractors between 12 HP to 60 HP power.
Furthermore, the tractors are available between ₹2.50 lakhs and ₹5 lakhs price range.
- After-sales Service Network: The company has over 800 touchpoints and a customer base of over 14,00,000. Also, it has more than 185 dealers across India.
- Years of Presence in the Market: Escorts was incorporated in 1944 as Escorts agents. Therefore, it has been present in the Indian market for over 5 decades.
- Build-up Quality: Tractors by Escort are engineered with modern technology that delivers enhanced power and traction. Also, the FarmTrac series tractors are a combination of style and comfort.
- Technologies Used: Combining Indian engineering with European finesse, PowerTrac tractors offer unparalleled fuel efficiency.
- International Presence: This brand marks its presence across 40+ countries.
- Awards: Escorts tractors have received National Safety Awards for their FarmTrac and PowerTrac manufacturing units, dominated the Indian Tractor of the Year (ITOTY) Awards 2023, ‘Best 4WD Tractor of the Year’, ‘Best Tractor between 46-50 HP of the Year’, and ’Best Self-propelled Machine of the Year’ in 2023.
- Popular Tractors: Kubota MU 5501, Escort Josh 335, Escort MPT Jawan, and Escort Steeltrac, etc.
6. John Deere | Market Share – 9.03%
One of the top tractor companies in India, John Deere is a US-based tractor company with its subsidiary in India. The company has a line-up of high-quality tractors whose price ranges from ₹5.40 lakhs to ₹31.30 lakhs. They produce powerful multi-purpose tractors in the power range of 28 HP to 120 HP.
- After-sales Service Network: The company has a wide network of over 900 dealers who attend to all customer needs, including pre-sales, post-sales, and financing.
- Years of Presence in the Market: John Deere tractor manufacturing company entered the Indian market in 1998 and holds a market share of 7.3% in the domestic market today.
- Build-up Quality: The D series tractors from this brand are efficient for both agricultural applications and heavy-duty haulage. In addition to their super heavy duty, these tractors are built with high-quality engineering and assembly.
- Technologies Used: This tractor manufacturing company uses power steering, side gear shift, oil-immersed brakes, dry air cleaners, and collar shift.
- International Presence: The company has its facilities across 30 countries worldwide.
- Awards: Won 1 gold and 3 silvers at Agritechnica 2019, three 2023 AE50 Awards from ASABE, and two CES 2023 Innovation Awards.
- Popular Tractors: John Deere 4020, 3028 EN, 5405 Trem IV-4wd, 6120 B, John Deere 5310, etc.
7. New Holland | Market Share - 3.86%
New Holland is a reputed tractor brand that finds its application in both the agriculture and construction sectors. One can find various tractors starting from 35 HP to 90 HP under this company's collection. Also, New Holland tractors' price ranges from ₹5 lakhs to ₹27 lakhs.
- After-sales Service Network: The company has a satisfied customer base of 3 lakhs with more than 1000 customer touchpoints and service centres. Also, their widespread dealer network covers more than 170 countries across the globe.
- Years of Presence in the Market: This tractor brand company began its operation in India in 1996.
- Build-up Quality: These tractors are known for their build quality and durability. Their design enables them to perform optimally under several terrains.
- Technologies Used: They incorporate future-proof technologies like 4-wheel drive options, dual-clutch, and oil-immersed brakes.
- International Presence: Present in over 170 countries, and continents including Asia, America, Europe and Australia.
- Awards: ‘Best of Specialized’ tractor, ‘Best Tractor for Agriculture’ in 2023, ‘Best Tractor Above 60 HP’, and the ‘Best CSR Initiative of the Year’ in 2023, and Indian Tractor of the Year (ITOTY) for four consecutive years.
- Popular Tractors: New Holland T4. 120 F, 5500 Turbo Super, 3630 TX Plus, 3600- 2TX, 5630 TX Plus, Excel 6010, etc.
8. Captain Tractors | Market Share - 1.42%
The tractor range from Captain Tractors has been very carefully planned targeting the various categories of small and marginal farmers. They focus on providing farmer-friendly solutions and innovation at a minimal cost.
The tractor prices of this company range from ₹2.40 lakhs to ₹5.60 lakhs.
- Market Share: Captain Tractors held a market share of 1.42% in the domestic market in 2022-23, with a total of 21,453 units sold from January to September 2023.
- After-sales Service Network: Captain Tractors has a vast after-sales service network and offers reliable services to the farmers.
- Years of Presence in the Market: Captain Tractors has been in the market for over 25 years.
- Build Quality: Captain Tractors are known for their compact yet robust build, making them ideal for small farms. Their tractors are also renowned for their low maintenance cost and reliable performance.
- Technologies Used: Captain Tractors uses advanced techniques to produce efficient tractors. They promise to reduce emissions by utilising eco-friendly technologies.
- International Presence: Captain Tractors has been successfully exporting its products to multiple countries around the world. They are consistently growing their presence in Africa, Asia, and Europe.
- Awards: The company has received several awards, including the Agri-Machinery Award for Best Mini Tractor and the Best Innovation in the Small Tractor Segment.
- Popular Tractors: Captain 120 DI, Captain 273 DI, Captain 250 DI, Captain 280 DI 4WD.
9. Indo Farm | Market Share - 0.85%
Indo Farm is one of the most prominent companies selling mini tractors. The company has now become one of the top 10 tractor manufacturers in India. Their tractors are manufactured to meet the various demands of farmers.
The company's tractors are priced from ₹3.90 lakhs to ₹11.50 lakhs.
- After-sales Service Network: Known for its huge after-sales service network, the Indo Farm provides reliable services to farmers.
- Years of Presence in the Market: Indo Farm has been in the market consistently for over 20 years.
- Build-up Quality: Indo Farm tractors are constructed keeping longevity in mind. They deliver a promising performance and withstand tough farming conditions effortlessly.
- Technologies Used: Indo Farm uses the latest advanced technologies in their tractors to enhance their productivity. These include advanced efficient fuel systems, hydraulics, and user-friendly controls.
- International Presence: Indo Farm has a significant international presence; their products are being exported to over 30 countries worldwide. Some of the countries include South America, Africa, and Southeast Asia.
- Awards: TIndo Farm has bagged many awards over the years, including the Excellence in Tractor Manufacturing Award and Best Tractor Brand for Mid-sized Farms.
- Popular Tractors: Indo Farm 3048 DI, Indo Farm 3055 DI, Indo Farm 1026 NG, and Indo Farm 3075 DI 4WD.
10. PREET | Market Share - 0.44%
PREET Tractors offers highly efficient yet low-maintenance tractors in power ranging between 35 HP to 90 HP. They are available in a price range of ₹4.86 lakhs to ₹23.16 lakhs.
- After-sales Service Network: It has a dealership network of more than 350 dealers.
- Years of Presence in the Market: The company has 40+ years of excellence.
- Build-up Quality: PREET tractors have a heavy-duty built quality.
- Technologies Used: These tractors incorporate fuel-efficient engine technology.
- International Presence: Present in more than 120 countries around the globe.
- Awards: Received National Award 4 years in a row from 2009 to 2012.
- Popular Tractors: Preet 6049, Preet 955, Preet 3549, Preet 10049 4WD, etc.
11. Force Motors | Market Share - 0.37%
Force Motors offer an enhanced farming experience owing to their wide range of 21 HP to 51 HP Balwan tractors. The prices start from ₹4.80 lakhs and go up to 8.42 lakhs for these tractors.
- After-sales Service Network: There are around 341 Force tractor dealers in India.
- Years of Presence in the Market: It entered the Indian market in 1997.
- Build-up Quality: The tractors' robust built allows them to run on various types of terrain.
- Technologies Used: Some of the technologies used in these tractors are powerful engines and well-defined gearboxes.
- International Presence: They make their presence in various countries, such as Africa, Latin America, Germany, etc.
- Awards: Indian Tractor of the Year award 2021 and 2023 in the category of best Orchard Tractor of the year.
- Popular Tractors: Balwan series, Orchard DLX LT, Orchard Mini, SANMAN 6000, etc.
12. Standard | Market Share – Not Available
Standard Corporation India Limited started producing 35 HP to 75 HP power range tractors since its inception. The price of these tractors starts from ₹4.90 lakhs and goes up to ₹11.20 lakhs.
- After-sales Service Network: Good.
- Years of Presence in the Market: The company began production in 1975.
- Build-up Quality: These heavy-duty tractors have a robust built and stylish design.
- Technologies Used: The tractors feature advanced clutch, rugged brakes, fuel-efficient engines and other technologies.
- International Presence: NA
- Awards: NA
- Popular Tractors: Standard Tractor DI-335, Standard Tractor DI-345, etc.
Farmers planning to finance a new tractor can scan through this list of tractor companies in India. Moreover, when on the lookout for the best tractor brand in India, they can explore the above-mentioned options and choose the one that suits them best.
Also, get a third-party insurance policy as it is mandatory by the government and will protect your tractor in unfortunate events.
