As per Vastu Shastra, the direction East is considered highly auspicious for shops. Thus, individuals often seek East-facing shops when starting a new business. 

However, you must follow the recommended Vastu tips for East-facing shops to benefit from this direction. Let’s explore this further.

Before moving on to the Vastu tips, you need to check the direction your shop faces. Here are the steps to follow:

Step 1: Take a compass and locate its North Direction.

Step 2: Stand at the entrance of your shop and look outwards towards the road.

Step 3: Note which direction the compass indicates.

Now,

• In case it shows the East direction, your shop is East-facing,
  
• In case it shows the North direction, your shop is North-facing,
  
• In case it shows the West direction, your shop is West-facing and
  
• If it shows the South direction, your shop is South-facing.
  

As the sun rises in the East, this direction is associated with light, positivity, and new beginnings. Thus, east-facing shops allow ample entry to natural light, which is very auspicious, as per Vastu.

This can help maintain a positive atmosphere, attract customers, and result in financial prosperity. However, following the Vastu tips for East-facing shops is essential to ensure that the energies work in the owner’s favour.

Below are the 10 Vastu tips for East-facing shops:

1. Vastu Tips for the Main Entrance of East-Facing Shops

As per Vastu, the main entrance of East-facing shops should be towards the East or North-East direction. Experts recommend positioning the main door towards the North East corner of the East side, with the entrance extending just up to the East side’s centre.

2. Vastu Tips for the Cash Counter of East Facing Shops

In East-facing shops, the cash counter should be placed towards the South-East. Moreover, it should be placed to face the North when opened. However, it must never be kept in the shop’s Northeast or Northwest parts.

3. Vastu Tips for Lights in East-Facing Shops

Vastu recommends that East-facing shops always be well-illuminated, especially in the North-East and Eastern corners. Additionally, you can install windows in the East direction to increase natural light propagation.

4. Vastu Tips for Mirrors in East-Facing Shops

According to Vastu, the East represents the air element, ideal for placing mirrors. Waved or rectangular-shaped mirrors are recommended for this direction. However, triangular, round, and square-shaped mirrors should be avoided.

5. Vastu Tips for Colours in East-Facing Shops

According to Vastu, using bright and vibrant colours, especially in the shop's interiors, like light blue, green, and yellow, is auspicious.

6. Vastu Tips for Owner’s Seat in East-Facing Shops

Vastu experts suggest that owners in East facing shops must sit in the South West part, facing the East direction. If that is not possible, they can also sit facing the North.

7. Vastu Tips for Goods Placement in East-Facing Shops

North or East directions are best for displaying small daily-use items. Shelves or heavy items must be positioned in the shop's South-West or Western points.

8. Vastu Tips for Water Elements in East-Facing Shops

Vastu recommends positioning water elements like a bowl or a small fountain in the shop’s Northeast corner. This helps attract positive energy.

9. Vastu Tips for Appliances Placement in East-Facing Shops

According to Vastu principles, the Southeastern corner of your East-facing shop is considered the optimal spot for positioning electronic appliances.

This arrangement can amplify the sales of these appliances, thereby contributing to an increase in your overall profit.

10. Vastu Tips for Daily Use Items’ Placement in East-Facing Shops

For those wishing to exhibit lightweight daily-use items in their East-facing shops, it's advisable to place them in the North-Western section of the store.

Ideally, these items should be oriented towards the East or North directions.

Some of the benefits of following Vastu Shastra's tips for shops facing East are as follows:

• Ensuring that the cash counter is placed in a direction to face the North when opened brings financial stability.
  
• Keeping the shop well-lit fosters a positive atmosphere that attracts more customers and increases business.
  
• According to Vastu, strategic goods placement increases exposure, resulting in more sales.
  
• Placing water elements inside the shop creates a tranquil atmosphere, encouraging customers to spend more time there.    
  
• Positioning the entrance as per Vastu attracts positive energy, which can improve the business's prosperity.

It may not always be possible to get a shop that complies with all the Vastu rules. Moreover, the shopkeepers might unknowingly make mistakes, resulting in Vastu doshas.

Following are some of the top remedies for clearing Vastu doshas in East facing shops:

Negative Atmosphere at Shop

Many Vastu-related reasons can result in a negative atmosphere inside your shop. A simple solution is to hang a picture of the sun on the East wall. It will help ward off negative energies.

Labour Unrest

If your business involves hiring skilled labour, positioning them in the shop’s South West area can lead to labour unrest. Making them sit in any other corner can solve this problem.

Product Rejections

Customers can often reject products or cancel orders without a proper reason. This usually happens when finished products are stored in the shop's South or South Western parts, a Vastu dosha. Placing these items in any other corner can be an effective solution.

Entrance Obstacles

Any obstacle in the shop’s entrance can lead to Vastu doshas. Placing two copper pyramids on any obstacles can be a viable solution if it is unavoidable. Additionally, you can consider placing a basil plant between the obstacle and the main door for better results.

Listed below are the do’s and don’ts of Vastu Shastra for East facing shops:

Do’s for East-Facing Shops

• Place silver coins and idols of Lord Ganesha and Goddess Lakshmi on the cash counter.
  
• Keep the centre (also known as Brahmasthan) of the shop free from obstacles.
  
• Install holy objects, such as statues of deities, Trishul, Om, Swastika, etc., at the shop's entrance.
  
• Consider opting for wooden or marble flooring over granite floors.
  
• Place a bamboo plant in the shop’s South-Eastern part to attract wealth.
  
• Play soft music in the background to create a tranquil customer atmosphere.
  
• If your shop has a bathroom, position it in the Western or North Western parts.
  
• Attics, mezzanines, and lofts must be positioned on the shop’s West or Southern walls.
  
• The shop’s front needs to be wider than the rear, and its overall shape needs to be either a rectangle or square.
  
• Water in the shop's fountain or bowl must always be clean and well-maintained.
  
• The shop’s signboard and banner must be clean and unbroken.
  
• The colour of the shop’s banner needs to be based on the directional elements.
  

Don’ts for East-Facing Shops

• Never keep the cash counter empty.
  
• Do not sit with your back towards the shop’s entrance.
  
• Avoid placing mirrors in the South, South Western, and Southeastern directions.
  
• The shop’s shutters should not be rusted.
  
• The shop’s doors must not make any sound when opening or closing.
  

The Vastu tips for East-facing shops in this guide are general guidelines for all commercial establishments. However, depending on the type of business you are planning to start in your East-facing shop, there are some specific Vastu tips that you need to follow for the best results.

Consulting with a Vastu Shastra expert in this regard is recommended.