We're reinventing life insurance in India, making it:
Simpler, Transparent & Flexible

For years, life insurance has been perceived as boring and complicated. Like those never-ending snooze-fest of maths classes! Talking about it would come with an aura of seriousness. Reading about it would seem like learning a whole new language.

Confusing? Yes, it was.

People like you have had to navigate complex policies, unfamiliar terms, lengthy paperwork, and the fear of making the wrong choices.

While searching for the core reason, we discovered the language used in policies, the myriad of options, and the sheer number of variables are what make the process seem unnecessarily complex. 

‘To make insurance simple’ – led by the mission, since our inception in 2017, we have been able to help 3 crores+ Indians avail flexible, transparent and simple insurance products for their diverse needs – health, motor, travel, and pet insurance.

With constant support and trust received for our general insurance products, we are now redefining and redesigning ‘life insurance’ for you. Besides streamlining the life insurance policies, we are committed to educating our customers about the insurance terms and benefits, ensuring they know what they’re buying, and most importantly – have a smooth experience while they’re at it. :)