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Why is Duty-Free Shopping Cheaper at Airports?

Right before you board your flight back home, you might be tempted to step into the vast array of stores at the airport to pick up a gift or souvenir to remember your trip by. There, you might come across duty-free stores. These stores offer luxury products at a lower price thanks to the elimination of various taxes. Let’s understand this concept further.

'Duty' is the fee you pay to transport a product across international borders, and duty-free shopping refers to buying these items without paying import taxes. 

For example, if you want to purchase premium wine from France, you can easily buy it duty-free while at the airport. Here, you won’t have to pay any local or import tax on your purchase as its consumption would be outside the country.

When you purchase anything 'duty-free,' you avoid paying taxes on it in the country where you made the transaction. 

How does Duty-Free Shopping Work?

Shopping at entry and exit points of countries has its perks. Since you are either entering or departing from one country and moving to the next, the products you purchase at the airport in the origin country are sold duty-free. These products can be consumed only in the destination country.

You will need to provide a valid international boarding pass and ID to confirm that you are indeed exiting the nation where the transaction was made.

Due to the removal of duties and taxes on products sold at international airports, high-end luxury brands like Prada, Givenchy, Jack Daniels, Cîroc, Dolce & Gabbana, etc., sell their products at comparatively lower prices than at retail outlets within the country.

Is Duty-Free Shopping Cheaper?

Yes, duty-free shopping is cheaper than retail prices. This is due to the elimination of import taxes, value-added tax, local tax, etc. Since international airports sell world-class luxury brands, you can buy these high-end products at a lower rate if you shop duty-free. 

Below, we’ve listed some reasons why shopping duty-free at international airports is cheaper: 

  • Tax Exemption: The primary factor that makes duty-free shopping cheaper is the exemption from local import duties, taxes, and tariffs. Travellers are purchasing goods without the burden of these additional costs, which can significantly reduce the overall price of high-end products.
  • Product Versatility: The kinds of products in international airports differ greatly from those within the country. You can find brands such as Gucci, Dior, Fendi, Bacardi, Baratti & Milano, Piper-Heidsieck, Versace and more. When prices are reduced on these exclusive brands, they can be availed at a cheaper rate.
  • Bulk Purchases and Discounts: Duty-free shops often buy products in bulk, allowing them to negotiate better deals with suppliers. This can result in discounts that are passed on to consumers, making the items more affordable. If you shop online or at the airport, you are sure to avail of offers and discounts that further reduce the price of the product.
  • Promotional Offers: Duty-free shops frequently run promotional offers and sales to entice travellers. These promotions can include discounts, buy-one-get-one-free deals, or other incentives like lottery tickets and raffles (such as those in Abu Dhabi and Dubai International Airports) that make the shopping experience more attractive to consumers.
  • Currency Exchange Rates: Duty-free shops often deal in multiple currencies and may offer competitive exchange rates. This can make the prices appear even more attractive to international travellers depending on the location of purchase.
  • Online Stores: It is also known that buying duty-free products online is much cheaper than in-store at the airport! This is because duty-free websites allow travellers to avail of additional site discounts, offers and promotional products at a much lower rate. 

Duty-free prices are generally cheaper than those found in conventional retail stores. However, this might not always be the case for all products. Depending on currency exchange rates and the location of purchase, the product prices can vary. 

Before making your purchase, it would benefit you to do a quick price check to ensure that you get the best deal. If you are at a bigger airport, there might be multiple duty-free shops available that offer better deals on the same product. So, make sure to browse around if you have the time when shopping duty-free. 

Frequently Asked Questions

Which country has the cheapest duty-free?

According to a report by Forbes, you can find the best prices for liquor at Caribbean airports and for cosmetics and fragrances at European airports. The least expensive airport for duty-free goods is in Kuala Lumpur, Malaysia.

What products are worth buying duty-free?

Heavily taxed products such as liquor, tobacco, perfumes, high fashion and cosmetics are worth buying at duty-free stores in international airports.